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X-WR-CALDESC:Leveraging Behavioural Insights for More Impactful Climate Com
 munications\nJune 15\, 2022 2:00pm – 3:00pm (CST)\n\nFormat: FREE\, Virtua
 l\n\nDescription: As interpreters\, we’re well-trained to distill complex 
 information and deliver it in engaging and accessible ways. But why do we 
 do what we do? Why do we spend hours developing compelling explanations an
 d seeking out mind-blowing visuals? Beyond fostering understanding\, ultim
 ately we want our interactions to have impact. We want people to see or re
 spond to the world differently. The disappointing truth is that most of th
 e time information alone doesn’t change behaviours – and may not even chan
 ge beliefs.  The good news is that recent advances in behavioural science 
 can provide us with new opportunities to drive change through a better und
 erstanding of what the decision landscape looks like for our audience memb
 ers. In this mini-webinar\, Heidi will challenge some of our assumptions a
 bout how people perceive\, process and respond to information. We’ll learn
  how to look through a behavioural lens to see people as they are – rather
  than the sensible\, rational actors we would like them to be – and we’ll 
 come away with some tips and strategies from the ‘behavioural science tool
 kit’ to help maximise the impact of our climate communications. Heidi Zamz
 ow is a former oceanographer and science communicator for the Monterey Bay
  Aquarium. Now in her third year as a PhD candidate at the London School o
 f Economics and Political Science\, her research focuses on developing beh
 avioural insights to inform and strategically communicate policies which c
 an facilitate a transition to more sustainable dietary norms. This program
  is part of the Climate in Your Pocket series from Earth to Sky Partnershi
 p of NASA\, NPS\, and USFWS. For more information on the series and partne
 rship\, click here. \n
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DESCRIPTION:Leveraging Behavioural Insights for More Impactful Climate Comm
 unications\nJune 15\, 2022 2:00pm – 3:00pm (CST)\n\nFormat: FREE\, Virtual
 \n\nDescription: As interpreters\, we’re well-trained to distill complex i
 nformation and deliver it in engaging and accessible ways. But why do we d
 o what we do? Why do we spend hours developing compelling explanations and
  seeking out mind-blowing visuals? Beyond fostering understanding\, ultima
 tely we want our interactions to have impact. We want people to see or res
 pond to the world differently. The disappointing truth is that most of the
  time information alone doesn’t change behaviours – and may not even chang
 e beliefs.  The good news is that recent advances in behavioural science c
 an provide us with new opportunities to drive change through a better unde
 rstanding of what the decision landscape looks like for our audience membe
 rs. In this mini-webinar\, Heidi will challenge some of our assumptions ab
 out how people perceive\, process and respond to information. We’ll learn 
 how to look through a behavioural lens to see people as they are – rather 
 than the sensible\, rational actors we would like them to be – and we’ll c
 ome away with some tips and strategies from the ‘behavioural science toolk
 it’ to help maximise the impact of our climate communications. Heidi Zamzo
 w is a former oceanographer and science communicator for the Monterey Bay 
 Aquarium. Now in her third year as a PhD candidate at the London School of
  Economics and Political Science\, her research focuses on developing beha
 vioural insights to inform and strategically communicate policies which ca
 n facilitate a transition to more sustainable dietary norms. This program 
 is part of the Climate in Your Pocket series from Earth to Sky Partnership
  of NASA\, NPS\, and USFWS. For more information on the series and partner
 ship\, click here. \n
DTSTART;TZID=America/Chicago:20220615T140000
DTEND;TZID=America/Chicago:20220615T150000
LOCATION:
SUMMARY:CE:Leveraging Behavioral Insights for More Impactful Climate Commun
 ications
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